General tips, continued.
 It’s best to send out any post-event release within one or two days, so that it doesn’t become ‘old news’.
Identify your spokesperson. Make sure this person is well-briefed on your event and its aims so that they can give an informed interview to media. Try to quote this person in your press release.
Photos:
NB This event is PERFECT for the local papers – especially for the finale when the sunflowers are at their best, and you can report back on how much sponsorship money the children managed to raise for the WaterAid projects in Malawi.
 Make sure you have good photos of the event at hand (preferably electronic – as these are easily emailed to the local journalist).
Try to get a good photographer to the event. You can’t always rely on the press turning up!!
Send the picture to your local newspapers ASAP after the event with a news release.
Future:
Keep a list of all the media contacts you made during the event, so that next time you can personalise your press releases and build up an address book of people who can help.
If you have any queries about publicity tips go to WaterAid’s website on www.wateraid.org and visit the publicity tips under the Get Involved section.
If you have any further queries about publicity please don’t hesitate to speak to Lisa in the WaterAid Press Office lisamartin@wateraid.org You can also call 020 7793 4524.
|
 |
